“How to Develop a Winning Social Media Strategy”
Jeanie Parent, Publisher, Michigan Region
Digital First Media

Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. During this session, attendees will learn how to develop a winning social strategy that will help build your business and increase revenue using this powerful and cost effective tool.  

Jeannie is first female publisher of the Michigan Regional Newspaper group for Digital First Media, the second largest newspaper company in North America.  Her primary responsibility is to run the day to day operations of a media group that comprises of 4 dailies, (Oakland Press, Macomb Daily, Royal Oak Daily Tribune and Mount Pleasant Morning Sun) the Heritage Group in Wayne County, 33 weeklies in northern Michigan, and digital assets that accompany the group. Previous experience includes, Sr. Vice President of Sales for Digital First Media Corporate Group, Vice President of National Sales for Gannett Corporation, and several years of international experience in multi-media advertising.  Digital First Media specializes in the development of audience based strategies designed to reach your idea market and achieve your business goals.