BUILDING A POWERFUL BRAND. 
Establishing a solid brand image is crucial. A brand represents who you are. A brand is a promise that gets proven and fulfilled in all areas of communication. A brand is something to experience, and it lives in the minds of consumers in an emotion way and it lives in a rational way. A brand needs to be consistent in the market in all media. Learn what you need to know to start building your brand.

Presented by George Piliouras
George is the CEO of George Piliouras & Associates. Prior to taking an entrepreneurial turn, George served as Senior Vice President, Executive Creative Director at J.Walter Thompson / Team Detroit leading Ford’s Regional advertising campaigns nationwide, which included American Idol as well as Country Music superstars, Toby Keith and Alan Jackson. He also led Dollar General’s creative campaigns on a national and regional level. 
His award-winning work has been recognized with a multitude of top National and International awards throughout his career as well as Congressional recognition by Congressman Gary Peters. He’s been featured on WXYZ- 7 discussing this years Superbowl ads and WJBK Fox 2 speaking on Presentation skills. George has served as President of Toastmasters at Walsh College and in Toastmaster’s International Speech Competition, he advanced to one of Michigan’s top speakers. 

Based in Rochester, Michigan, his company creates fully integrated, multi-media campaigns including; TV, Radio, Video, Print, Collateral, Outdoor, Websites, Online, Blogs, E-Newsletters and Event Marketing for local, regional and national clients. You can view his website and comprehensive experience at www.gpiliourasandassoc.com. 


Refreshments provided by Kroger