Research shows it takes 5 to 7 impressions for consumers to remember a brand — and businesses that stay consistent report revenue gains of 20% or more. For Rochester members competing for attention across Main Street and local search results, your brand is either actively working for you or quietly working against you. A brand refresh — a strategic update to your visual identity, messaging, or positioning without abandoning your core identity — can re-engage your audience, sharpen your competitive
Rochester Christian University, a private Christian university in Michigan, is expanding its School of Business and Technology with a new hands-on digital marketing lab designed to prepare students for careers in today’s fast-moving marketing industry. The space, officially named The Click Presented by Chief Financial Credit Union, reflects the university’s commitment to blending practical experience, mentorship, and purpose-driven education.
The new digital marketing lab brings that philosophy to life.
A media kit is a curated package of information that introduces a business to journalists, partners, and collaborators. It explains who the company is, what it offers, and why it matters—without requiring back-and-forth emails or scattered links. For growing brands, a well-built media kit becomes a quiet engine behind public relations, visibility, and sustained media engagement.Key Takeaways at a Glance
A media kit centralizes brand facts, visuals, and story angles in one accessible location.
It
Is Your Rochester Business Brand Due for a Refresh?
Rochester Christian University Launches “The Click” Digital Marketing Lab to Graduate Career-Ready Students
Turning Information into Influence: The Role of a Media Kit in Public Relations
Friday, March 20, 2026
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Friday, February 13, 2026