[TROY, MI] — June 30, 2025 – Escape is proud to unveil its new name and refreshed brand identity: Escape Entertainment Center. The updated name and tagline — Bowling. Laser Tag. Arcade. — better represent the full scope of experiences Escape provides to families, friends and groups across Metro Detroit.Escape Announces New Name and Brand Identity to Reflect Full Entertainment Experience
“As our business has evolved, so has what we offer,” said Jeff Forman, Managing Partner at Escape Entertainment Center. “We’re so much more than a bowling alley. We’re a place where people come to celebrate, connect and escape the everyday — whether that’s with a birthday party, a corporate event or a night out with the family. This new name reflects all of that.”
Along with the new name comes a refreshed logo and visual identity, which still nods to the brand guests have come to love — just with a modern update. What hasn’t changed is Escape’s commitment to fun, high-quality service and memorable moments for all ages.
Escape Entertainment Center offers:
Whether you're gathering with coworkers, teammates, friends or family, Escape Entertainment Center is built for group fun. The 33,000-square-foot venue combines dining, games and excitement under one roof.
Host your next company party, team celebration or birthday bash in one of our private event rooms or VIP spaces. Guests can enjoy craft cocktails and a chef-curated menu in the restaurant or while bowling on premium lanes. Add in a round of laser tag or time in the arcade, and you’ve got an experience everyone will remember.
From intimate celebrations to large-scale events, Escape makes group outings easy, engaging and entirely customizable. To give local businesses a taste of what we offer, Escape also provides free food sample drops to nearby offices — a flavorful sneak peek at our catering capabilities. Email kelsey.wofford@troyescape.com to get on the list for an upcoming drop-off.
For more information or to start planning your visit, go to troyescape.com or follow Escape Entertainment Center on social media @EscapeEntertainmentCenter.
