Rochester Christian University, a private Christian university in Michigan, is expanding its School of Business and Technology with a new hands-on digital marketing lab designed to prepare students for careers in today’s fast-moving marketing industry. The space, officially named The Click Presented by Chief Financial Credit Union, reflects the university’s commitment to blending practical experience, mentorship, and purpose-driven education.

The new digital marketing lab brings that philosophy to life. Instead of traditional lecture-based learning, the lab is designed as a working studio that mirrors real agency and in-house marketing environments. Students in Rochester Christian’s digital marketing program will use professional tools and workflows for SEO, paid media, email automation, content creation, and analytics. From their first marketing lab course through advanced strategy classes, students gain hands-on experience that reflects real industry expectations.

The purpose of the lab is simple: give students a space where they can create, test, and analyze real campaigns. Throughout the program, students will produce the types of deliverables marketing professionals use every day, including content calendars, podcasts, paid media strategies, email sequences, SEO audits, and analytics reports. By graduation, students will have a professional portfolio that demonstrates their skills to employers, an advantage in today’s competitive job market.

Graduates of the digital marketing degree leave with both technical and strategic expertise. On the technical side, they develop skills in SEO, SEM, paid media, email marketing, content creation, analytics, and AI-enhanced workflows. On the strategic side, they learn customer journey mapping, market research, brand storytelling, campaign planning, and performance optimization. All of this is grounded in ethical decision-making and the university’s Christ-centered mission.

The program also stands out for its strong industry connections and student involvement. Chief Financial Credit Union serves as the presenting sponsor for the lab, and students regularly engage with professionals through panels, career fairs and the Student Business Club. When it came time to name the lab, the university turned to its students. Management major Sydney Hawks submitted the winning name, “The Click,” inspired by popular campus spaces and the defining moment in digital marketing when creativity, strategy, and data lead to action.

Rochester Christian University continues to invest in programs that respond to real industry needs while staying true to its mission as a private Christian university in Michigan. The Click Presented by Chief Financial Credit Union is more than a new space, it is a professional-grade environment where students can build confidence, gain experience, and graduate ready to make an impact in business, marketing, and technology careers.